WhatsApp automation for businesses. Your WhatsApp already sells,
but nobody measures it.

Regular WhatsApp depends on someone opening it and replying; automation sets up the official WhatsApp Business API, which allows conversation flows, a catalogue browsable inside the chat, quick replies for common questions and approved templates to pick up stalled conversations. It doesn’t replace a full sales conversation like the AI sales assistant, nor is it your website chatbot: it’s the infrastructure and flows for this specific channel.

It gets blocked when it’s automated with tools that simulate a phone, which is exactly what Meta’s terms of use forbid. Working with the official API — the only route we use — the number is registered and verified under your business name, and messages outside the free 24-hour window are only sent as already-approved templates. That’s the requirement that avoids the block, not a separate trick.

Between 2 and 4 weeks: verifying the number and the business with Meta usually takes anywhere from a few days to 2 weeks, and in parallel we design the flows and load the catalogue. If the number is already verified from prior use, it drops to 1 or 2 weeks. Message templates also go through Meta’s approval, usually resolved in under 48 hours per template.

Meta rejects templates that read like direct advertising without the customer having written first, or that don’t match its format. When that happens, we review the rejection reason and resubmit an adjusted version, at no extra cost for resubmitting a corrected template. We can’t promise a given template gets approved on the first try, since the final call is Meta’s, not ours.

Conversations and contacts stay in your WhatsApp Business account and your CRM, not in a separate system of ours. We set up the processing notice in the first message, the legal basis for template sends and the consent log for commercial communications, as GDPR requires. Phoenix Hub Solutions operates from Malta, within the European Union.

You need a phone number you can dedicate to the business — it can be the one you already use, if you’re fine migrating it to the official API — and access to verify your business with Meta. It also helps to have the 3 or 4 most repeated use cases in your current conversations clear. The first step is a short call to review your current number and decide the migration plan.