Google Business Profile
The listing that shows up when they search
It’s the first thing someone sees when they search your business by name or category: address, hours, photos, reviews. If that listing is neglected, you lose the customer before they ever reach your site.
Most businesses set up their Google listing once, when they open, and never touch it again. Without the right category, recent photos or answered reviews, the listing stops helping people find you and starts working against you.
Optimising the profile isn’t about filling in fields: it’s choosing the category that actually brings the right searches, keeping photos and hours current, posting updates regularly and managing reviews — the good ones and the ones that need a reply.
For businesses with a physical location or a service area, this listing competes directly with the Google map before any other website does. It’s often the highest-impact piece of marketing relative to the time it takes to maintain.
How We Work
How we work your listing
- 01
Audit
We review category, details, photos, reviews and current posts against local competitors.
- 02
Optimisation
We adjust category, description, attributes and service area for the right searches.
- 03
Content
We post photos, offers and updates at the frequency Google rewards in local rankings.
- 04
Reviews
We set up a system to request reviews and respond to the ones you already have.
What’s included
- Primary and secondary category selection
- Updated business photos and video
- Regular posts for updates and offers
- Review management and responses
Who it’s for
- Businesses with a physical location: shops, clinics, restaurants, offices
- Service-area businesses: plumbing, renovations, removals
- Businesses ranking poorly against local competitors
- Businesses that set up their listing once and never touched it again
The listing as part of the system, not on its own
We work your Google listing alongside SEO and, if needed, local Google Ads campaigns — the three reinforce each other when someone searches for your business in their area.
If you manage several locations, we coordinate every listing so none of them fall out of date or out of line with the others.
What you get
Businesses who optimise their listing get:
- More visibility on the Google map for local searches
- More calls and direction requests straight from the listing
- Reviews managed instead of ignored
- A listing that reinforces your site instead of competing with it