Prioritisation
Not every lead deserves the same call
We score every incoming lead by how well it fits your ideal customer and how much buying intent it shows, so your team spends its time on whoever is actually going to buy.
When every lead gets treated the same, sales reps end up calling in order of arrival, not likelihood to close. The lead with the most buying intent can sit waiting for hours while someone who was never going to convert gets attended to first.
The system scores every lead using fit data (sector, size, stated budget) and behaviour data (which pages they viewed, what they asked, how long they took to reply), and ranks it in a prioritised list inside your CRM.
It does not replace your team’s judgement: it puts the list in front of them already ordered, so the first call of the day goes to whoever is most likely to say yes.
How We Work
How it gets implemented
- 01
Criteria
We work with you to define what makes a lead good for your specific business.
- 02
Model
We build the score using fit data and behaviour data.
- 03
Integration
The score shows up directly in your CRM, next to every lead.
- 04
Tuning
We review the model against real closed deals from the first months and refine it.
What gets scored
- Fit against your ideal customer profile
- Behaviour: pages viewed, forms filled, response time
- Source channel and campaign that brought the lead
- Previous interactions with your assistant or chatbot
Who it’s for
- Businesses with lead volume the team can’t call through equally
- Companies with a long sales cycle, where prioritising well matters more
- Sales teams tired of deciding by gut feel who to call first
- Businesses who already have our automation CRM in place
A number, not a black box
The score always comes with the reason behind it: why that lead outscores another. Your team can trust the order because it can check the reasoning.
The model gets reviewed against real closed deals, not left fixed from day one — what predicts well today can shift as more data comes in.
What you get
A sales team that calls whoever is most likely to buy first.
- A prioritised lead list inside your CRM
- Less time spent on leads that were never closing
- An explainable reason behind every score
- A model tuned against real closed deals