A review from someone who was never a customer
Someone with no real relationship to the business leaves the lowest rating, sometimes confusing the name with another business.
DIGITAL PROTECTION / REVIEW REMOVAL
We remove reviews that breach platform policy and articles that damage your brand without real grounds. We charge for removals achieved, not for trying.
A one-star review, from someone who was never a customer or with defamatory content, weighs on the average rating from day one.
We compare the review against the platform's exact policy: conflict of interest, spam, defamation or lack of a genuine experience.
We file the removal request through the platform's official channel, with the proof of the breach attached.
If the first request is denied, we rework the argument with new evidence before considering the case closed.
WHAT WE DELIVER
A removal request gets approved when it documents the exact policy breach, not when it simply asks for the review to disappear.
What the platform requires to remove it
Does your case fit? We will tell you what can be done, at no cost and no commitment.
Analyse my reviewsWHEN IT MAKES SENSE
Someone with no real relationship to the business leaves the lowest rating, sometimes confusing the name with another business.
The profile posting it has an obvious conflict of interest: they work in the sector or run a rival business.
Several near-identical reviews appear within days, all with the lowest rating and no real detail of an experience.
Content with baseless accusations appears among the top results when searching the company name.
WHAT CHANGES IN PRACTICE
Google, Trustpilot and the other platforms have specific policies on what makes a review valid: whoever writes it must have had a genuine experience as a customer, with no conflict of interest, no defamatory content and no part in a coordinated campaign. A review that breaches any of these can be reported and removed; a review that's negative but legitimate cannot, and shouldn't be, however much it stings to read.
The work consists of classifying each review against the exact policy it breaches, documenting the pattern of the author's account, and filing the request in the terms the platform requires, not sending generic complaints. We charge on removals achieved in the cases that allow it, and in the free upfront analysis we tell you what's removable before accepting anything.
QUESTIONS BEFORE YOU START
A negative review stings, but not every negative review can be removed. Here are the six things worth knowing before you commission a request.
Ones that breach a specific platform policy: reviews from people who were never customers, with an obvious conflict of interest, defamatory content or spam, and coordinated negative review campaigns. A negative review from a real customer with a genuine experience cannot be removed, nor should it be, however harsh it is. This service works on specific, one-off cases; if you need ongoing monitoring of your whole online footprint, that's a different, broader service.
No, never. We file the removal request from the outside, documenting the breach with screenshots, evidence and patterns from the review author's account. We don't need to manage your listing or access it to report a review that breaches policy. If in some case it helps to add us as collaborators to speed up follow-up, we ask for that as an explicit option, never as a condition for working the case.
It depends on the platform and the policy breached. Google usually responds to reviews reported for spam or a clear conflict of interest within 3 days to 3 weeks. Trustpilot and other verified-review platforms can take longer if they ask for extra proof of the purchase or service. Cases of indexed defamatory content, where you need to act on the search engine itself, tend toward the long end, from several weeks to a couple of months.
We rework the argument with new evidence, usually within 5 to 10 days, and resubmit it, rather than repeating the same request word for word. If the upfront analysis shows the review doesn't breach any policy — it's negative, but legitimate — we tell you before accepting the case and charge nothing. In cases that allow payment on results, if removal isn't ultimately achieved, the management work isn't charged either.
It's legal, and we don't have internal contacts at any platform, nor do we use any. Every request is filed through the official reporting channel each platform makes available to any business, documented in the exact terms of its policy. What we bring is the judgement to know exactly which policy each review breaches and how to argue it. Anyone offering a "guaranteed removal" without analysing the case first is selling you something they can't deliver.
The link or a screenshot of the review, the name of the profile that posted it, and any information you have on whether that person was ever actually a customer. With that we do the free upfront analysis and tell you if it's removable before accepting the case. The more context you provide — for example, if you recognise the profile as a competitor's — the faster we can document the breach.
NEXT STEP
We check whether the review breaches any policy before accepting the case. The upfront analysis is free, with no obligation.