Personal & CEO branding for founders. People buy from
people, not logos.

It includes the positioning strategy built around authority topics, LinkedIn and professional profile optimisation, a content calendar written and edited, a professional photography session, and management of media presence and interviews. It does not include managing the person's personal, leisure-focused social accounts, nor writing content on topics where they have no real judgement: that takes away authority rather than adding it, and we leave it out even if asked.

Not all of it, but part of it: the initial interviews and the review before publishing are yours, because without your real judgement the content reads as generic and loses authority on first read. We write, structure and edit from those conversations, and you approve the tone before anything goes out. The time we ask for is usually 1 to 2 hours a month in interviews, plus quick reviews of each piece.

The foundation — profiles, bio and first posts — is usually ready in 2 to 3 weeks. Showing real results, with name searches returning solid presence and the first press opportunities, takes 3 to 6 months of sustained publishing. It is an asset that accumulates, not a campaign with an end date: slowing the publishing pace lowers results again within a few months.

The presence built up to that point — profiles, bio, published articles — does not disappear, but the momentum does slow: perceived authority depends on consistency, not a one-off burst of activity. If you need to pause, we plan it so the message lands at a stable point instead of cutting off mid-series. There is no mandatory commitment: the service is reviewed month by month.

The person, always. The profiles are theirs, with their own logins, and the published content belongs to them exactly as if they had written it themselves: we work on their account, not one of ours. If they ever stop working with Phoenix, they keep everything published, the bio, the photography and the editorial calendar, with no clause holding any of it back.

Time for two or three initial one-hour interviews, where we define the authority topics, and availability to review content before it publishes. They do not need to know how to write or already have a social presence: the first step is precisely building that foundation from a blank bio or a neglected profile.