Google Knowledge Panel for brands and executives. They search your brand and
Google doesn't recognise it.

The knowledge panel is the box Google shows next to search results when someone looks up a brand or a person, with logo, social links, contact details and a short description. Google generates it automatically once it cross-references enough independent sources that agree on who you are: your own website with structured data, sector reference databases and unpaid press coverage. There's no button to activate it and no official application form: the work is giving those sources the consistency and volume the system needs before it shows the listing.

No, and anyone offering that as a direct payment is selling you something that does not exist. Google does not sell knowledge panels and has no sales channel to activate them: the system generates them automatically once it recognises enough overlap between independent sources. What you can pay for is the work of preparing those sources — structured data, press coverage, cross-platform consistency — but the final result depends on Google deciding to cross-reference them, and no one outside Google controls that. Any offer of a "guaranteed panel in X days" is, at best, a promise that cannot be kept.

Between 2 and 6 months in cases with already-solid press coverage and digital presence, and 6 months to over a year when that coverage has to be built from scratch. The variable that matters most is how much independent source material already exists about your brand or name: the less there is, the more digital PR work is needed before Google has anything to cross-reference. We do not work to a fixed commercial deadline, because the final decision belongs to Google's algorithm, not to us.

You keep everything built along the way: structured data implemented, cross-platform consistency and, if digital PR was part of the work, real press coverage and authority links — none of that depends on the panel appearing to have value. That said, in the initial diagnosis we check whether your brand or name already has the minimum notability base Google usually requires; if it does not, we tell you before starting, because building that base from scratch is different, longer work than what happens once the base already exists.

We can propose edits when verifiable information is missing, always following each platform's neutrality and reliable-sourcing rules: never with fake accounts or promotional edits, which is exactly what Wikipedia detects and reverts. Wikidata and Wikipedia are two of the sources Google weighs most heavily, so a badly made edit — or one flagged as self-interested — can work against you rather than help. Every other source (sector databases, directories, media) follows the same rule: nothing that would not survive independent editorial review.

You need a website of your own where we can implement structured data, and some verifiable activity: a real presence, an existing mention, or at least a story worth a press release. You do not need existing media coverage or a half-built panel already — in fact, 60% to 70% of the cases that reach us start from zero external sources. The first step is the entity audit: it tells us what is missing and in what order to build it.