Notability
Google Knowledge Panel: get recognised, not just found
The box that appears on the right when someone searches a brand or a person. It can't be bought or requested — it's built by getting Google to understand you're a real, verifiable entity.
The knowledge panel occupies the most valuable space on the screen, and your website doesn't control it: Google generates it from what other sources say about you.
Google doesn't grant it because you ask. It generates it once it cross-references enough independent sources that agree on who you are, what you do and why you matter.
The work is entity engineering: structured data on your website, consistent presence in the databases Google consults, and media coverage that confirms what you claim to be.
How We Work
How we build an entity
- 01
Entity audit
We check what Google currently knows about you and which sources contradict or ignore you.
- 02
Technical foundation
Organization or Person schema, sameAs links, and consistent data across your whole website.
- 03
External sources
Presence in the databases and media outlets Google uses to confirm entities.
- 04
Consolidation
We track it through until the panel appears, and correct any data it shows wrong.
What's included
- Audit of your current entity on Google
- Structured data implementation (Organization, Person, sameAs)
- Consistent name, logo and details across all platforms
- Presence in the reference sources Google consults
- Coordination with our press programme and press releases
- Claiming and editing the panel once it appears
Who this makes sense for
- Brands with real activity and some existing media coverage
- Executives and founders who want their own presence alongside their company's
- Professionals whose credibility is part of the sale
- Companies already investing in SEO who want the next level
- Businesses competing with bigger brands on brand-name results
- Cases where a panel already exists but shows incorrect data
Why this is no longer just about Google
The same structured data and the same sources that feed the knowledge panel are what ChatGPT, Perplexity and Gemini read when someone asks about your sector.
Building the entity doesn't just rank you in the search engine — it turns you into a possible answer when the question goes to an AI. It's the same work with two returns.
What you get
Recognition as an entity by Google, and by the AIs that draw on Google.
- Full entity audit
- Structured data implemented
- Consistent presence across sources
- Tracked through to appearance