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Press coverage isn't vanity, it's infrastructure
Writing and distributing press releases in real media outlets. Coverage underpins verification, the knowledge panel, and the trust of anyone researching you before they buy.
A mention in a recognised outlet does three things at once: it gives you an authority link, it shows up when people search your brand, and it serves as evidence in any verification application.
It's the most underrated piece of the puzzle. Many companies spend years on paid ads and don't have a single article to show when someone asks who they are.
We work at two levels: network distribution for volume and baseline coverage, and one-to-one work with journalists when the story merits a dedicated article.
How We Work
How we generate coverage
- 01
Angle
We find the angle that makes your story publishable, not a disguised advert.
- 02
Writing
The release written in journalistic format, not sales-brochure format.
- 03
Distribution
Sent to the media network matching your sector and market.
- 04
Report
A list of where it was published, with verifiable links.
What we offer
- Release writing with a journalistic approach
- Distribution across national and international media networks
- Placement in leading finance and technology outlets
- One-to-one work with journalists for bespoke articles
- An ongoing coverage programme, not a single one-off release
- A report with links for every placement achieved
What it's useful for afterwards
- Notability dossier for a verification application
- Sources Google needs to generate your knowledge panel
- Authority links that improve rankings
- Credibility material for your website and sales proposals
- Content that pushes old negative results further down
- Mentions that AIs read when answering questions about your sector
The difference between a release and a story
A release that opens by declaring how innovative and market-leading your company is gets published by no one — and if it does run on a site that accepts anything, it carries no authority.
The real work is finding what about your company is genuinely newsworthy: proprietary data, a trend you're spotting before anyone else, a specific case. That gets published, and that counts.
What you get
Verifiable coverage that everything else builds on.
- Release written with a journalistic approach
- Distribution in real media outlets
- Verifiable links for every placement
- Reusable material for verification