Digital PR & press releases in Malta and Spain. Press coverage isn't
vanity, it's infrastructure.

It includes finding the publishable angle, writing the release in journalistic format, distribution across national and international media networks, one-to-one work with journalists when the story allows it, and a report with verifiable links for every placement secured. It does not include buying ad space disguised as an article or publishing on sites that accept any release in exchange for a link: that kind of coverage adds no authority and can take it away.

No, and anyone who promises that is selling you something they do not control. The decision to publish belongs to the outlet's newsroom, not to us: what we guarantee is the work of finding the right angle, writing it in journalistic format and distributing it to the right outlet for your sector. Over a multi-month programme, it is typical to secure coverage in 3 to 8 different outlets, but a specific, high-profile outlet can say no without that meaning the work was done badly.

The first release distributed through the network is usually published within a few days to 2 weeks. Securing individual coverage with a journalist for a bespoke article takes longer: 3 to 6 weeks from first contact, because it depends on the outlet's schedule and the topic staying newsworthy. An ongoing programme, with several releases a month, starts showing accumulated volume from the second or third month.

We review the angle and rewrite it: the reason is almost always that the release read as self-promotion rather than news, and that gets fixed before trying again. If, after revising the angle with proper journalistic judgement, there is still no real interest from outlets, we tell you honestly: not every company fact is newsworthy, and forcing it through low-quality outlets does more harm than publishing nothing.

It depends on the outlet and the format: a press release distributed through the network is usually labelled as a release, while an article developed with a journalist runs as a normal editorial piece, with no sponsorship label, because the journalist decides the angle independently. We always follow each country's rules on covert advertising and each outlet's policy on sponsored content; we do not pay to hide that something is advertising.

You need at least one fact, data point or perspective from your business that could interest someone who is not your customer: a shift in trend you are spotting before the sector, proprietary data from your activity, a relevant case. You do not need existing relationships with journalists or communications experience: the first step is a session to identify what you do that is genuinely newsworthy.

Yes. The distribution network includes Spanish-language outlets, and one-to-one work with journalists does not depend on where the agency is based, same as the rest of Phoenix's services. What determines whether an outlet publishes is the angle of the story and its sector, not the location of whoever wrote it.