Content
A brand built to last the next ten years
Name, visual identity and a full brand manual. For businesses being born and for those that need to stop looking like what they were a decade ago.
Identity is not the logo. It is the whole system that makes your business recognisable the same way in an advert, on an invoice and on an Instagram profile.
We work from positioning first: what place you want to occupy in your customer's mind and against which competitors. Design comes after that, not before.
And we deliver a manual people can actually use, not a fifty-page PDF nobody opens: what anyone needs to apply the brand without asking you.
How We Work
How a brand gets built
- 01
Strategy
Positioning, audience, competitors and the territory you want to own.
- 02
Naming
If a name is needed: creation, filtering and availability checks.
- 03
Identity
Logo, palette, typography, graphic system and applications.
- 04
Manual
Usage guide and files in every format you will need.
What's included
- Brand positioning strategy
- Naming with domain and trademark availability checks
- Logo design and its versions
- Colour palette and typographic system
- Applications: stationery, social media, signage, packaging
- Brand manual and files in every format
When it makes sense
- A new business starting from scratch
- A brand that has grown and no longer looks like what it sells
- A merger or a change of company name
- Entry into a new market or a new language
- Launch of a product line or sub-brand
- An identity inherited from a template or an improvised design
Before you choose the name
We check domain availability, username availability on the main social networks and trademark registration in your class. A beautiful name already registered in your sector is a legal problem, not a creative option.
If the username that matches your brand is taken, that is a specific case we also know how to solve.
What you get
A complete brand system, usable from day one.
- Strategy before design
- Availability checked
- A usable manual, not a decorative one
- Files in every format