Google & Meta Ads agency in Malta. Two platforms, one plan.
One budget, two fronts.

Here, both platforms are managed from one account, one budget-split criteria and one monthly report. If you’d rather go deeper on just one platform — for example because your business depends almost entirely on Google search — we have dedicated Google Ads or Meta Ads services with more operational detail on that single platform. This service makes sense when you want both working together, not one replacing the other.

Sometimes yes, and if the data says so, we move almost the entire budget to a single platform for a while. But many businesses lose customers who see the ad on Meta and then search on Google, or the other way round, and if only one platform is active, that second opportunity is lost. Coordinating both doesn’t mean always splitting evenly — it means deciding with data, week by week.

Campaigns are usually live within 5 to 10 working days of creatives and landing pages being approved. The first signals of which channel performs better arrive within 2 to 4 weeks, because both platforms need a learning period before they can optimise on their own. The budget split isn’t adjusted before that data is in, so as not to move spend blindly.

We check whether the problem lies in the offer, the audience or the landing page before continuing to spend the same way. There’s no guaranteed result in paid advertising — nobody can promise that — but there is a clear limit: if neither platform has improved after 3 to 4 weeks, we say so and rethink the strategy instead of keeping the spend running out of inertia.

Yes. Both platforms have their own policies on what can be advertised and how, and a breach can end up getting the ad account suspended. We set up conversion tracking and pixels in compliance with GDPR, with cookie consent managed before any tag fires. If your sector has specific restrictions — health, finance — we review that before launching the first campaign.

Active Google Ads and Meta Business accounts, or we create them if they don’t exist, plus admin access to set up conversion tracking. You’ll also need a landing page to send traffic to: if you don’t have one, we prepare it as part of the setup. The first step is agreeing together on the starting budget and the goal — leads, sales or bookings — before touching either platform.