Strategy
The plan before you spend on marketing
Before picking a campaign, you need to pick a path. We design the plan that orders which channels to enter, in what sequence and with what budget — so every euro you spend later has somewhere to land.
Most businesses that call us have already tried something: a Google Ads push, a website redesign, a social media effort. The problem is almost never that the channel doesn’t work — it’s that it was chosen without knowing what should come before or after it.
A marketing strategy isn’t a 40-page document nobody opens again. It’s the answer to three questions: who actually buys from you, where they’ll find you first, and what budget makes sense on each front given what you can actually handle.
We work with what you already have — site, social, current budget — and with what’s missing. The result is a phased plan with clear priorities, one your team or ours can execute without reinventing it every quarter.
How We Work
How the plan gets built
- 01
Diagnosis
We review what you already have: site, active channels, budget and results so far.
- 02
Positioning
We define who buys from you, what sets you apart, and the message that holds everything else together.
- 03
Prioritisation
We rank channels by expected impact and available budget, not by trend.
- 04
Roadmap
We hand over a phased plan with milestones and owners, ready to execute.
What the plan includes
- Diagnosis of current channels and their performance
- Audience definition and positioning
- Channel prioritisation by phase
- Indicative budget per front
Who it’s for
- Businesses launching their first serious campaign
- Companies with several active channels and no coordination
- Teams who need to justify budget to leadership
- Businesses that grew fast and lost the order along the way
A plan you can actually run
We don’t hand over a strategy and disappear. If you decide we should run the plan — leads, SEO, Google Ads, Meta Ads, web, or all of it — each phase connects straight into the matching service, with no need to re-explain the context from zero.
And if you’d rather run it with your own team, the plan is documented so anyone can follow it without depending on us.
What you get from the plan
Businesses who start here get:
- Budget directed at what actually moves the needle
- Fewer campaigns launched by trial and error
- A set of priorities the whole team understands
- A baseline to measure whether each channel is working