Google Ads
Google Ads managed by cost per lead
Google Ads puts your business in front of people already searching for what you offer. We manage it by what actually matters — real cost per lead — not cheap clicks that go nowhere.
Most poorly managed Google Ads accounts don’t fail from lack of budget: they fail from keywords that are too broad, bids that never get adjusted, and landing pages that don’t match the ad that brought the click.
We start with account structure: ad groups built around real purchase intent, negative keywords from day one, and landing pages that carry through the ad’s message instead of sending traffic to a generic homepage.
From there, weekly performance review: which keywords generate leads, which only generate spend, and bid adjustments based on what each one actually delivers — not what Google’s default recommendations suggest.
How We Work
How we manage your account
- 01
Structure
We organise the account around search intent, not around a generic product or service.
- 02
Launch
We activate Search, Display or YouTube campaigns depending on where your customer is.
- 03
Tracking
We measure real leads, not just clicks — with conversion tracking set up from day one.
- 04
Optimisation
We adjust bids and budget weekly based on cost per lead, not impressions.
What’s included
- Search, Display and YouTube campaigns
- Negative keywords and ad group structure
- Conversion tracking through to lead or sale
- Monthly reporting with no inflated numbers
Who it’s for
- Businesses who already tried Google Ads and saw no return
- Companies with a set budget who want control over every euro
- Local businesses competing for high-intent searches
- Teams with no time to manage bids and keywords daily
No rising commission on your spend
We charge for the management, not a growing percentage of what you spend on ads — so we have no incentive to push your budget up if it isn’t delivering.
If you also need Meta Ads, SEO or a landing page that converts better, we coordinate campaigns with those services instead of treating them as separate.
What you get
Accounts managed by us get:
- Lower cost per lead compared to previous management
- Budget directed at the keywords that actually convert
- Clear monthly reports with no vanity numbers
- Campaigns reviewed weekly, not once a month