An account that only generates expensive clicks
Spend rises every month but the number of real contacts stays flat or falls.
GOOGLE ADS / JUST THIS PLATFORM
Google Ads management in Malta. Just Google Ads, taken all the way.
Every keyword, reviewed.
We manage your Google Ads account — Search, Display and YouTube — with the structure, negative keywords and conversion tracking that decide whether you pay for clicks or for customers.
FROM CLICK TO REAL CONVERSIONIllustrated process
01 / 04
The search already exists.
We find the keywords your customer already types into Google, with the buying intent that matters.
02 / 04
No clicks that don’t pay off.
We organise the account by intent and exclude, from day one, the searches that never convert.
03 / 04
Measured all the way to the lead.
We set up conversion tracking through to the contact or the sale, not just to the click.
04 / 04
Reviewed every week.
We adjust bids and budget based on real cost per lead, not on what Google recommends by default.
- Structure by intent
- Negative keywords
- Conversion tracking
- Weekly review
WHAT WE DELIVER
An account organised
by buying intent.
The account is structured by search intent, with negative keywords from day one and tracking through to the lead, not just to the click.
- 01Campaign structure by intent, not by generic product
- 02Negative keyword list reviewed every week
- 03Conversion tracking through to the lead or the sale
- 04Monthly cost-per-lead report, no vanity numbers
PHX / SEARCH ADS Configured
Your account
How it’s organised and what gets measured
- Campaigns
- Search, Display and YouTube
- Negatives
- Excluded from the start
- Conversion
- Measured through to the lead
- Review
- Weekly, not monthly
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02
03
04
Does your case fit? We will tell you what can be done, at no cost and no commitment.
I want to manage my accountWHEN IT MAKES SENSE
When you’ve already tried Google
Ads and it didn’t work.
Structure inherited from another agency
Nobody has reviewed the account in months and the negative keywords were never updated.
Local business with high-intent searches
Someone is searching for your service right now in your area, and you need to show up before the competition.
No time to manage bids daily
The in-house team doesn’t have the hours to review keywords, bids and budget every week.
WHAT CHANGES IN PRACTICE
Managing Google Ads means deciding which searches deserve your budget, not switching on a campaign and leaving it alone.
Google Ads distributes your ads through an auction system that combines the bid with a Quality Score: how relevant the ad, the keyword and the landing page are to each other. A badly structured account pays more for the same click because that Quality Score is low, not because it lacks budget. Organising the account by search intent, excluding what doesn’t convert, and aligning every ad with its landing page is what lowers cost per click without touching the bid.
At Phoenix Hub Solutions we review the account every week, not once a month: which keywords generate leads, which only generate spend, and we adjust bids based on what each one genuinely delivers. We don’t guarantee a specific cost per lead because it depends on your sector and your area, but we do guarantee a principle: budget moves towards what works, it never sits idle out of habit.
PeopleSomeone searching on Google wants an immediate answer to their intent; the ad and the page they land on have to answer exactly that.
SEO and GEOWe explain how the auction and the Quality Score work in verifiable, citable sentences. We don’t guarantee a specific cost per click or ad position.
QUESTIONS BEFORE YOU START
The important part,
explained well.
Before handing your Google Ads account over to us, it’s worth knowing what changes from how you run it now and what budget makes sense. We answer those questions here.
What exactly does managing my Google Ads account include?
It includes structuring Search, Display and YouTube campaigns, keyword research and pruning, ad copywriting, conversion tracking setup and weekly performance review. It doesn’t include Meta Ads — that’s the Meta Ads service or the coordinated PPC package — or landing page design, though we do tell you if that page is holding conversion back.
Why manage it with you if Google already optimises on its own?
Google optimises for whatever you tell it to optimise for, and if conversion tracking measures clicks instead of real leads, the system optimises for the wrong thing. Google’s automation decides well when it receives good data; our part is setting up that data, the exclusions and the structure before letting the algorithm distribute the budget on its own.
How long does it take to see the cost per lead go down?
The first reliable signals arrive within 2 to 4 weeks, which is what Google needs to come out of the learning phase after any structural change. A consistent improvement in cost per lead is usually seen within 6 to 10 weeks, depending on how much competition there is for your keywords and how much search volume exists in your area.
What happens if the cost per lead doesn’t go down?
We check whether the problem is the bid, the landing page or market demand itself before continuing to spend the same way. We don’t promise a specific cost per lead because it doesn’t depend on account management alone. What we do is say clearly, with the weekly data in front of us, whether the channel is working or whether it’s worth moving budget elsewhere.
Do you comply with Google’s ad policy?
Yes. We set up conversion tracking and remarketing tags in compliance with GDPR, with cookie consent managed before any measurement activates. If your sector has specific advertising restrictions — health, finance, gambling — we review that before writing the first ad, because a breach can get the whole account suspended.
What do I need to get started?
An active Google Ads account — we create one if it doesn’t exist — and admin access to set up conversion tracking. It also helps to be clear on what counts as a valid lead for your business, since that’s what determines how we measure the account’s success. The first step is a review of the current account or, if it’s new, of the starting budget and goal.
NEXT STEP
Show us your current account.
We review it for free.
We look at your Google Ads account as it stands today and tell you what we’d change in the structure, the negative keywords and the conversion tracking.
I want my account optimised Free account review, no obligation.